By Jane Simms, Work.
‘Google is not a conventional company,’ pointed out Larry Page and Sergey Brin in the opening line of their 2004 IPO letter. The message was intended for potential shareholders, but maybe it should have been seen as a warning for the hordes of businesses that try to emulate it, forgetting one vital detail: Google is rich. In April 2017, its parent company Alphabet’s market cap surpassed the $600bn mark for the first time. Read More